The Expense of Formula: Enfamil’s Reward Program Shortsightedness

As I’ve mentioned in earlier posts, since David was born 6 weeks early, I wasn’t biologically ready to provide milk for him and his mouth was way too small to latch. Even with pumping with a rented hospital-grade Medela Symphony, a pump which rocks, I’m not seeing enough milk to provide my son with enough sustenance. The lactation consultant at the hospital, nurses, and David’s pediatricians all recommended that I supplement.

And so I am. We’re sticking with Enfamil Premium Lipil which the hospital had in massive quantities for samples; why change something that works?

But it comes at a cost, I suppose. A 28 oz can of Enfamil Premium Lipil is about $30. That lasts about a week and this kid is a newborn. (I can’t wait till he takes in more food!)

I’ve heard a ton of things about how going to different corporate websites may yield high savings. I signed up to Enfamil’s programs and their highly-marketed Rewards Program.

But I don’t get it. The Enfamil Rewards program entitles participants to redeem points for sweepstakes entries. Enfamil, I don’t care about winning prizes — prizes that I perhaps don’t need. What about high-yield coupons and other much-needed items? That would make more sense to me as a new mother who has invested time looking at your site and participating in it.

I encourage other formula makers to focus on offering coupons, and I’d wish that they were easier to get than buying $5 of coupons for $2 on eBay. For parents who use formula, how do you find deals?

4 thoughts on “The Expense of Formula: Enfamil’s Reward Program Shortsightedness”

  1. Similac and Good Start have the best programs. I recommend Carnation Good Start. It is easy to digest, and their program rocks. You get regular formula checks in the mail for $11, $5, etc. You also get emails with great info on the ages and stages of your baby and what they should be eating or trying when. They have merged their efforts with Gerber, so you get a lot of great information and offers.

    We switched from Enfamil to Good Start with Scarlet and didn’t have any issues. She was 3 weeks early, so it’s not quite the same, but I had the same issues and breast feeding went by the wayside.

  2. Tamar Weinberg

    I was a Similac baby, and now I’m finding out that Enfamil is really a lot more widespread than Similac. I suppose that’s also why it seems “stingiest” – because it’s so well known that it feels justified in its pricing. Maybe I will try Carnation Good Start — thanks Anna.

  3. Formula is crazy expensive. The cheapest place I have found enfamil lipil is at target. I would have thought walmart would be the best priced. No. Neither is costco. It’s priced about $10 more than everywhere else. Go figure. I hope this info helps.

    I agree that the enfamil rewards program is a waste of time. I just went to the website to see what it is about.

  4. The formula is really expensive i will like to c if they can send me some coupons in the mail. That will be really thankful . Because i really Ned some help thanks again.

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